smart content management
Consumer purchasing:
93% our clients
believe in our content
and 91%
in our campaigns.
Guide the Consumer Journey

 

  • Amazon is like a department store: Consumers come to browse, with only a vague intention to purchase.
  • You need content that attracts their attention and draws them into your corner of the store.
  • We create optimized content for all of the items in your Amazon catalogue, standardized across Europe, to guide consumers to your products.
On Amazon, Content is like an Iceberg
Content Is Like an Iceberg
  • What you see on the product detail page (titles, bullet points, etc.) only represents about 30% of the whole.
  • The remaining 70% is not visible to consumers, but it's just as important as the visible part.
  • Listing your products in the right categories, selecting the right keywords and assigning the right attributes are some of the "hidden" elements which ensure that consumers find your products on Amazon.
Put Your Product on the Right Shelf
  • Would you look for coffee in the yogurt section? Amazon's categories and subcategories are like aisles in a grocery store. Your products must be where customers expect to find them!
  • Amazon regularly changes its category structure, so it's important to continuously monitor and adapt your listings.
  • Our product listing team regularly relists and recategorizes products, ensuring that your products are on the right shelf.
Put Your Product on the Right Shelf on Amazon
Make Sure Consumers Find Your Product on Amazon
Make Sure Consumers Find Your Product

More than 75% of Amazon traffic now comes from mobile devices, which is changing how consumers search:

  • Mobile users without a keyboard rely heavily on suggested search terms -- they start typing and let Amazon do the rest.
  • Instead of starting over, they tend to click through search results and linked products until they find what they're looking for.

We help consumers find your products by choosing keywords that align with suggested search terms.

3 Seconds to Sell
  • Product titles on Amazon are similar to packaging on the supermarket shelf -- and just as important.
  • Shoppers scan search results quickly, and generally focus on the top 3-4 items.
  • To grab their attention, your title must include your brand and explain what the product is / what it's used for (e.g., "Men's Running Jacket") -- not just the model name.
3 Seconds to sell on Amazon
Pictures and Videos are crucial on Amazon
Would You Reserve a Hotel Room with Only One Photo?
  • A picture is worth a thousand words -- or in this case 1,000 clicks.
  • Your photo gallery on Amazon sells as much as your text. Photos create confidence in your product and affect consumers on an emotional level, which has a big impact on conversion rate.
  • Photos must depict the product accurately and give the consumer a clear understanding of what they will receive. Don't deceive the consumer!
Tell Your Product's Story
  • Bullet points tell the story of your product and convince consumers to purchase.
  • Be specific about what the product is used for and who it's aimed at, so consumers envision themselves using it.
  • Installation and/or usage instructions are just as important as technical specifications. Be clear about exactly what the consumer will receive in the box.
Tell Your Product's Story on Amazon
A+: Create Confidence by Showing Competence
A+: Create Confidence by Showing Competence on Amazon

Amazon has recognized the importance of A+ content and now provides it free of charge to all Retail vendors. Therefore it's critical to take advantage of this opportunity to build your brand.

Successful A+ Content has 3 Objectives:
Build Brand Awareness on Amazon
Build Brand Awareness

Use a banner to communicate the scope and quality of your brand.

Guide the Consumer to Select a Product on Amazon
Guide the Consumer to Select a Product

Don’t just talk about features, but about the use and target audience of your product.

Showcase Your Brand, Range and Technologies on Amazon
Showcase Your Brand, Range and Technologies

Build trust by explaining your product's unique technologies and features.